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Alex, Visit Britain's Goodwill Ambassador, was the featured guest this Friday on BBC World New's Peschardt's People. Former BBC Senior Foreign Correspondent, Michael Peschardt flew in from Australia to film Alex at Burghley House, home of the Land Rover Burghley Horse Trials. Alex was interviewed and filmed explaining the course and the sport to Michael, riding his two stunning young horses, Furst Love and Wolkenderry and having a picnic in front of the beautiful Burghley House.

Peschardt's People is a centrepiece of BBC World News schedule broadcast and is produced and presented by one of BBC's most experienced and respected presenters. Michael Peschardt has a personal connection with Land Rover Burghley Horse Trials, having covered the competition in 1971 when Princess Anne won the European Championships at the event.

Guests on the programme have included Robert De Niro, Sir Edmund Hillary, Dennis Lillee, Ben Elton.

The basic formal of the show is that Michael's guests show him some of the places that are important to them and have a chance to talk at length about their interests and passions.

Visit Britain Photos:                                      Visit Britain Video:                               Visit Britain BBC: 

Alex as been appointed “Goodwill Ambassador” for Visit Britain’s new marketing campaign. Alex flew out to Bangalore for a lightning visit to attend the announcement on 17th May at the campaign launch for the Asia Pacific, Middle East and Africa region, before flying straight to Saumur to compete in the International Horse Trials. Alex also attended the launch in London on 20th March to unveil the British "Goodwill" Ambassadors: Dame Judy Dench, Dev Patel, Jamie Oliver, Twiggy and Rupert Everett.

The campaign, “Britain:  You’re Invited” forms part of the tourist board’s  £100 million campaign to promote tourism building on the excitement already created by the Royal Wedding, upcoming Queen Elizabeth’s Diamond Jubilee, and the 2012 Olympics and Paralympics. 

Alex Hua Tian, the Chinese Olympic rider, was selected as a Britain’s goodwill  ambassador for China due to his prominence and achievement in sports. “Alex is an ideal ambassador for many reasons”, said Travis Qian, Country Manager for China. “He has such a high profile in China, and is competing in such a thrilling sport. In addition, his close connection with Britain through being based there to prepare for 2012 Olympics and through his Eton schooling makes him a very articulate and compelling advocate”.

As part of the four year appointment Alex filmed a "Britian: You're Invited!" video in Greenwich Park, the equestrian venue for 2012 Olympics, an extensive photoshoot at the same venue and a whole day’s filming with Michael Peschardt, at Burghley House, the beautiful home of the world-famous Land Rover Burghley Horse Trials, which will be holding its 50th anniversary this year. The video and photos will be appearing in media and a poster campaign in China. The profile filmed by Michael Peshchardt will be appearing on BBC Worldwide on Friday 24th June .

“I am hugely honored to introduce the best that Britain has to offer:  especially my thrilling sport of Eventing. This pursuit, at which the British excel, is deeply engrained in British culture and society. It takes place in front of the most beautiful stately homes and showcases the glorious British countryside,” said Alex. “ London 2012 will be unique in so many ways.  For the first time in many years equestrian sport will be right in the heart of the city and of the games at Greenwich, the home of time and the most magnificent site. This Olympics will see the sport of eventing coming home to Britain; a country where hundreds of thousands of people come together every year to enjoy three day's sport!”

 Alex has been invited by Channel 4 to appear on their 4THOUGHT programme on Tuesday 1st February at 19.55 after the main news  to celebrate Chinese New Year. Each 4THOUGHT programme invites one individual to share their thoughts and beliefs. View the video here

Alex Hua Tian was invited to be the Ambassador for the Asian Games  held in November 2010 in his home city of Guangzhou in Southern China. The Executive Mayor of Guangzhou held a press conference  to announce the appointment. 

The Asian Games is the largest sporting event in the world with 43 countries, 42 sports, over 13,000 athletes, with an avid viewership of around 4 billion. Following the successful holding of the 2008 Olympics in Beijing, the Asian Games is a big news in China.

Mr. Xu Ruisheng, Executive Mayor of Guangzhou said：“We have chosen Alex as our ambassador because he represents a new generation of sporting star. He has not only made a major impact in his own sport internationally at such a young age, but is also a trend setter among his millions of Chinese fans. He really is 'one in a billion'". (See Alex's page on the Asian Games website).

Alex's visit to Guangzhou was widely reported in the Chinese press. China Daily  reported: "People mostly see Beijing and Shanghai, but Guangzhou is just as significant," said ...Hua, who always dresses in a tailor-made black suit at social functions. By the time he became a Guangzhou citizen in 2008, he was ranked 21st in the equestrian world. That excellence put him in the spotlight as the image ambassador for Guangzhou, which is vying for international attention equal to that of domestic counterparts Beijing and Shanghai. Various reports: